All businesses, large or small are vulnerable to disastrous incidents that affect their public image. That’s when the role of a PR is indispensable.
In this video, Sabrina Horn, author of “Make It, Don’t Fake It”, walks us through some of the steps that PR agencies or specialists take in order to bail a company out of a crisis situation.
Because of the sigma attached to failure, leaders often go under a shell when it all comes crashing down. It’s important to accept failure and communicate with all the stakeholders during those times.
In this video, Thomas Eisenmann, author of the new book “Why Startups Fail” gives us clarity on the dichotomy of exiting gracefully and fighting it out till the end.
Culture varies immensely between the public and private sector. In this video, Teressa Roche, CHRO @ City Of Fort Collins opens up about her experience in shifting from the public sector to a private one and what are some of the best practices she has brought in in implementing change.
In this video, Michelle Seiler Tucker, author of EXIT RICH: The 6 P Method to Sell Your Business for Huge Profit and the Founder and CEO of Seiler Tucker Incorporated elaborates on her novel 6 P Method that helps businesses exit well.
To watch the full podcast of Michelle Seiler Tucker follow us on: https://www.youtube.com/watch?v=fob8lGhBnmU
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The phrase “future of work” was coined in 2011. A lot has happened since then. The future of work that was envisaged a decade ago, the theories and predictions are now either defunct or at work currently.
In this video, Ben Pring co-founded and leads the Center for the Future of Work at Cognizant discussed the evolution of future of work and some of the surprises he encountered in his endeavor to transform organizations.
To watch the full podcast of Ben Pring follow us on: https://www.youtube.com/watch?v=eIR7ocf_bKo
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What is an AI First company? What does an AI First company do differently? How can companies prioritize AI?
In this video, Ash Fontana, author of “AI First Company” explains to us about some of the qualifying criteria for a AI first company. He also talks to us about some other concepts mentioned his book such as data learning effect and ultimately what’s the payoff for being a data driven organization.
In the world of PR, being honest and grounded feels like a novelty. Companies are projecting to the public their hopes and aspirations and not their reality. If this taken too far it borders on delusion.
In this video, Sabrina Horn, author of “Make It, Don’t Fake It”, gives us a picture of what exactly leads to a PR disaster and the importance of conveying the truth to the public.
One of the best ways to retain employees avoiding the cost of hiring new members is employee training. Jeff Kavanaugh, the author of “The Live Enterprise”, shows his vulnerable side by recounting candidly some of the challenges he faced in trying to create a knowledge institute. The second half of this video talks about the global pandemic and how it has impacted organizations in general.
Creativity sometimes comes from the most unexpected places. We only hear about Facebook and Tesla but the truth is there are little innovations taking place all around the world.
This video discusses: Creativity coming from unexpected places Precursor to innovation Frugality and creativity Bottlenecks to creativity
Josh Linker, the author of Big Little Breakthroughs, recounts to us his personal experience with working with individuals, companies and leadership on matters of creativity.
To watch the full podcast of Josh Linker follow us on: https://www.youtube.com/watch?v=jeqiaSuSm4Q
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Sabrina Horn(@SabrinaHorn) on Leading with authenticity for real results! #FutureofWork #Work2dot0 #Podcast
In this podcast Sabrina Horn discussed his book Ruthless Consistency, the insights it carries and shared how his journey has helped him craft a strategy that could work on the testing times. He sheds light on the importance of ruthless consistency and how any leader could adopt it in their day to day activities and succeed in leading.
Sabrina’s Recommended Read: Good to Great: Why Some Companies Make the Leap and Others Don’t https://amzn.to/3aRbr8p Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers https://amzn.to/3eKuLVU The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers https://amzn.to/3nAgNu8
Sabrina’s Book: Make It, Don’t Fake It: Leading with Authenticity for Real Business Success https://amzn.to/3gPft5a
Sabrina Horn is a tech industry communications expert, thought leader, and executive suite advisor with more than thirty years of experience. She is the founder of the PR firm Horn Group, which has received national acclaim as Best US Employer, Best US Tech Agency, Silicon Valley Hall of Fame winner, and PR Entrepreneur of the Year. Horn splits her time between San Francisco and New York City.
Timing: 0:46 Sabrina’s journey. 3:00 Evolution of PR industry. 5:49 Common pitfalls for businesses when it comes to PR. 9:13 Being truthful in your PR. 12:25 PR in the times of disruption. 16:01 What are businesses/startups doing wrong when it comes to HR? 18:31 When should startups start engaging with a PR agency? 21:11 Frugal methods for startups to adopt PR. 23:31 How much resources should a startup invest in? 25:25:00 Success PR stories. 31:33:00 What kind of business does PR find hard to work on? 34:07:00 How can an unethical business work with a PR company to turn things around. 38:44:00 Why the title “Make it, Don’t fake it”? 40:44:00 What’s the main message in “Make it, Don’t fake it”? 43:50:00 Distinguishing truth from a lie. 45:55:00 Dangers of lies and being delusional as a business. 51:28:00 Staying away from sensationalism. 56:57:00 Rapid fire. 1:00:45 Sabrina’s secret to success. 1:01:56 Sabrin’s favorite reads. 1:03:30 Closing remarks.
Here’s the GPS for the questions (These are just the boundaries questions to give a rough journey for the conversation):
Stage 1: Lead-in 1. Starter: Give your starter pitch 1 point that this book points to: 2. Vishal briefly introduce guest
Stage 2: Subject Matter Expertise 3. How has the world of PR evolved over last couple of years? 4. What is the role of a PR? 5. What people get it wrong about their perception? 6. What are some common pitfalls most business fall into when it comes to their brand perception? 7. What are some easy 1-2-3 steps that one could take to improve their market perception?
Stage 3: Introduction as an author 8. Why write this book? 9. Who should read this book? 10. Is “faking it” the same thing as lying? 11. Why is running a business with integrity hard? 12. What is the FUD factor? 13. In an era of fake news and minimizing realties, what can we learn about the value of being honest, especially when it’s hard? 14. Why should honesty be the foundation of every business? 15. You talked about the Founder’s curse, what is that and why should I worry?
Stage 4: Rapid Fire with Sabrina [Say what comes to your mind, make the answer one sentence crisp] 16 a. #Business 16 b. #Entrepreneur 16 c. #Leadership 16 d. #Culture 16 e. #PRNightmare 16 f. #Things That Keep You Up At Night 16 g. #Success 16 h. #Failure 16 i. #Being Authentic 16 j. #Destiny 16 k. #MakeItDontFameIt
Stage 5: Closing 17. What are 1-3 best practices that you think are the key to success in your journey? 18. Do you have any favorite read? 19. As a closing remark, what would you like to tell our audience?
About TAO.ai[Sponsor]: TAO is building the World’s largest and AI-powered Skills Universe and Community powering career development platform empowering some of the World’s largest communities/organizations. Learn more at https://TAO.ai
About WorkPod: Work Pod takes you on the journey with leaders, experts, academics, authors, and change-makers designing the future of work, workers, and the workplace.
About Work2.org WorkPod is managed by Work2.org, a #FutureOfWork community for HR and Organization architects and leaders.
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